Seeking to collect specialised knowledge regarding the communication of values, VAST project invited museum experts to a focus group in Lisbon on the 13^th of July 2022.

Through a constructive discussion, museum experts provided VAST partners with their valuable expertise regarding the communication of values and the way audiences perceive the role of museums.

The focus group was the preliminary part of the VAST Plenary Meeting which followed the next two days, and the selected material was deployed in the brainstorming sessions and workshops that took place during the meeting.